Envisioned and founded by Scottish Fashion designer Alex Feechan, FINDRA was born in the small textile village of Innerleithen in the stunning Tweed Valley and holds its Scottish heritage close. Having searched extensively for clothing that was high performance, comfortable and looked good, she found that there was very little available for women like her. No-one was making outdoor clothing for women that was functional, fitted well and also attractive and comfortable. FINDRA was launched to market in December 2014 after a short development stage where Alex tested the market and learnt as much as she could about her future customers.
