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Know Your Market Masterclass

November 12, 2019 @ 10:00 am - 4:00 pm

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In this practical workshop you’ll learn the key requirements to understand your market. We’ll help you think about how to make sure that you’ve looked at a variety of markets and identified your target market based on good reasons. For those looking for investment you want to be able to paint a clear picture that the market opportunity is meaningfully large and growing. It’s important to reassure investors that you have a clear picture of your customer and how your company will interact with them.

We will consider how to understand the true size of your market, where to focus when you’re first starting out as well as how to carry out customer discovery and market validation. We will also be joined for part of the day by one of the Investing Women Angels who will help you understand what an investor looks for when you talk about market in your pitch deck.

The session will cover the following:

• Market research

• Working out ‘who is your customer?’

• How big is your market?

• Making sure you’ve got your target market right

It’s hands-on throughout the day as you work on your own business and by the end you’ll have a clearer understanding of your market and an action plan for next steps.


Booking Policy

Bookings are non refundable. However, a substitute may attend in place.


Privacy Policy

To support networking and help you get the most out of our event, we will provide those coming with a list of the names and organisational affiliation of those attending.

Furthermore, we typically take photographs of proceedings in order to highlight or showcase Investing Women’s activities.

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November 12, 2019
10:00 am - 4:00 pm
Event Category:


Investing Women


Aberdein Considine
2nd Floor, Elder House, Elder Street
Edinburgh, EH1 3DX
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