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Customer Discovery and Market Validation: What do your customers think?

February 27 @ 10:00 am - 4:00 pm

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This is a relaxed and practical workshop where we’ll look at how to talk to customers & learn if your business is a good idea. In this constructive session you’ll learn how to go about talking to customers so you can avoid biased feedback. And once you’ve had a conversation with your customer how can you gain their buy-in and commitment to advance to the next step.

You’ll hear about real world examples of good (and bad!) customer discovery and you can share your own knowledge and experience with each other. Benefit from individual advice and support on questions specific to your business idea from expert advisers and leave inspired with ideas and an actionable plan for your own business.

Topics covered

  • Customer Discovery
  • The Mom Test
  • Market Validation
  • Design your own customer discovery plan
  • Challenge and Actions

Customer Discovery and Validation is part of a programme of events that will help prepare you for your investment journey.


Investing Women


Aberdein Considine
2nd Floor, Elder House, Elder Street
Edinburgh, EH1 3DX
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