“This is the official launch of Citrus Ornge Media’s ‘OnAir’ with having Chief Executive and Founder of Investing Women, Jackie Wearing – Sharing insights, strategies, and best practices for generating leads within the High Net Worth Investment space and growing a world-class brand that stands more than just an ROI.”
Areas also covered within the show:
- Living values within the brand – they are the USPs that customers flock to. It’s more than just money.
- Investing and PR go hand in hand – the importance of being selective in how you promote your business at the start.
- Marketing’s role within your business – how digital strategies reduce the steps in achieving the ‘route to market’. The less complicated a marketing plan, the better.
- Building the ‘trust economy’ through digital marketing – how big is the job of building trust between yourself and your consumers?
- Strategising self-produced content and the process of selecting its communication channels.
- Building a digital plan for the rest of 2020 – preparing for uncertainty.
- Golden advice on how to go about seeking investors.
More information on the interview, please see Citrus OnAir’s blog.