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January 2019

Making it Concrete

January 16, 2019 @ 10:00 am - 4:00 pm
Aberdein Considine, 2nd Floor, Elder House, Elder Street
Edinburgh, EH1 3DX
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This hands-on workshop will walk you through the steps of defining your business model to help you start and grow an investable business. The “Making it Concrete” workshop will give clarity to your idea and you’ll create a tangible, visual document that maps your business model in a single page. This is a chance to look at your business in depth, pulling out key features such as customers, costs and revenues and what makes your company stand out from the…

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February 2019

Customer Discovery and Market Validation: What do your customers think?

February 27, 2019 @ 10:00 am - 4:00 pm
Aberdein Considine, 2nd Floor, Elder House, Elder Street
Edinburgh, EH1 3DX
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This is a relaxed and practical workshop where we’ll look at how to talk to customers & learn if your business is a good idea. In this constructive session you’ll learn how to go about talking to customers so you can avoid biased feedback. And once you’ve had a conversation with your customer how can you gain their buy-in and commitment to advance to the next step. You’ll hear about real world examples of good (and bad!) customer discovery and…

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